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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
15 / 3952 |
Essay's paper body
When you put an existing name on a new category of product, you are bound to wind up a loser.
You need the courage to use a new name. Should Toyota have called its luxury car, the Toyota Supreme? I think not. Lexus is a much better name.
Sony most profitable product is not called Sony, it’s called PlayStation...
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Should Toyota have called its luxury car, the Toyota Supreme? I think not. Lexus is a much better name.
Sony most profitable product is not called Sony, it’s called PlayStation.
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DP: You say mega-brands, like Virgin, are rarely effective because they put every product line (i.e. Virgin Atlantic, Virgin Mobile, Virgin Mega, etc...
Essay fragment
General points of the essay
A review - Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms
The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
Cost Leadership and Product Differentiation
What a loser.
Loser
Biggest Loser
Category Management
A Loser's Best Friend
Age and Category Blocked Presentation
Relatives in Aristotle's category
Petrarch: Lying Lover or Lovable Loser?
Examining The Impact Of Product Attributes On Perception Towards Brand Product
Leadership Theory and Application: The Leadership Challenge and Principle-centered Leadership
The Only Truth Existing
Bound Together
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