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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 577 |
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Research problem specific information needs are as mentioned in the matrix below.
1) For assessing demand
Demand assessment for ?Dove' was done by extrapolating the same for the next three years (1995-1998). The number of people in the upper middle class and beyond in the respective cities was estimated...
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The number of people in the upper middle class and beyond in the respective cities was estimated. Out of these, according to the survey results, the data of the number of women who gave a positive inclination towards the product was used in the analysis.
2) For analysing the price sensitivity
This is the first time that a soap price at a relatively much higher price (compared to the costliest existing soap in the market) is being introduced in the market...
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