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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 403 |
Essay's paper body
What strategic considerations are involved in moving this brand forward?
5. Based on the above analysis, help Hughes select a positioning platform and discuss how this should be delivered via the marketing mix.
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This case describes how Land Rover North America, Inc. (LRNA) has redesigned their dealerships and selling process with the objective of building and enhancing equity for its brand. Land Rover is a niche player in a very crowded and rapidly maturing product category. Competition is fierce and is dominated by large global competitors with extensive dealer networks who differentiate their products largely by size, features, and price...
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General points of the essay
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