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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3677 |
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The Jeep Grand Cherokee had the highest ad recall of 46 percent and an overall opinion at 80 percent, tied with the Ford Explorer, when compared to major SUV brands. In 1994 Jeep spent $105.3 million in advertising with a $67.8 million advertising budget supporting the Grand Cherokee and $37.5 million behind the Cherokee...
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With the addition of the Ford Bronco in the full-size category with sales of 29,729 units, Ford sales of all SUVs totaled 331,930 for a 23.7 percent market share of the SUV category. The Ford Explorer had the highest brand awareness at 92 percent, overall opinion tied with the Jeep Grand Cherokee at 80 percent, and the highest likelihood to purchase at 81 percent when compared to major SUV brands...
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