Buy custom L'Oreal's global brand management strategies
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One of the Group's most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L'Oreal's managing director for Africa, the Orient and the Pacific, explains that L'Oreal boosted African awareness of the combined brands by: "educating hairdressers about our products and providing training in how to use them...
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One of the Group's most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L'Oreal's managing director for Africa, the Orient and the Pacific, explains that L'Oreal boosted African awareness of the combined brands by: "educating hairdressers about our products and providing training in how to use them...
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