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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 823 |
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The guideline can start by asking the question such as; what kind of skin do you have?, Are you in the age 20s, 30s, 40s or 50 plus?, etc. After the consumers use the guideline, they will know which product they need. L'Oreal can also use direct mail (catalogue) to educate the consumers and promote their product...
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The catalogue will also give consumers the guideline of Plenitude products, and information about the newest product and technology of the brand.
To strengthen the value proposition of Plenitude daily cleanser and moisturizer, the company can create promotional campaign for those particular products...
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