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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1662 |
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In the 1960s L’Oreal consumed some other companies such as Garnier, Lancome Paris, and Biotherm. In the 1980s L’Oreal took full possession of two companies, Ralph Lauren Fragrances and Helena Rubinstein which was a cosmetic maker that distributed internationally. At first the quality of these products suffered in the United States but did fairly well in other countries...
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At first the quality of these products suffered in the United States but did fairly well in other countries. L’Oreal then wanted to make these products more of upscale brand. The acquisition of Ralph Lauren was put in place to seal an opening in the luxury division. Maybelline is another brand that L’Oreal consumed because they were in need to be restored...
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