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“Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items” (Kudler, 2007).

Instead of providing discounts to the customers for their frequent purchases, Kudler decided to collaborate with a loyalty points program to provide customers with points...

These points can be redeemed for high-end gift items, airline first-class upgrades, or other specialty foods (Kudler, 2007). Other strategies include growth strategy – increasing the market share, alliances strategy – working with business partners, innovation strategy – developing new products and services, internal efficiency strategy – improving business processes, and customer-oriented strategy – concentrating on making customers happy...

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