Buy custom Kudler Fine Foods Important Marketing Issues
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1004 |
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From a service perspective, Kudler is benchmarking Nordstrom department stores. In addition, the firm is developing employee training programs and integrating new software systems to facilitate the effort. Marketing has encouraged the purchasing department to find ways to reduce costs of ordering foods and minimize the amount of food to be stored, while also having a zero stock out policy...
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In response, purchasing has developed a supplier relations program and has solicited the help of marketing to help roll out the program.
Expanding Services
Kudler’s plan to offer in store parties is a great idea. This is a similar technique offered by Pampered Chef, where they offer in-home parties...
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