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Topic: Business
Number of pages / Number of words: 4 / 1079
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Research has many categories, from medical research to literary research. Marketing research (also called consumer research) is a form of business research. It is a form of applied sociology, which concentrates on understanding the behaviours, whims and preferences, of consumers in a market-based economy...


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It is mainly secondary research as past data has to be gathered to find out the previous trends.

2) Market share and market potential

Market Share: The share of existing players in the industry. It will be known by secondary research primarily by industry reports, annual report and trade magazines...


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