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Kudler’s strength truly lies in the company’s physical facilities which include the store hours and atmosphere. The weakest aspects lie in their products or merchandise. Marketing as the name implies is “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefit the organization and its stakeholders...

With Kathy Kudler being the owner and founder of the business she should careful consideration of every answer on the entire survey because she promotes Kudler success thus far as being customer oriented. Customers are very important to a company because that is how the company will prosper. Often when a company overhead is not good then it mainly because the customers aren’t satisfied with the store and the word of mouth is the easiest advertisement so a store should take advantage of this...

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