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| Topic: |
Business
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| Number of pages / Number of words: |
28 / 7614 |
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In 2003, Krispy Kreme doughnut sales increased at twice the industry average. Doughnuts are fast and affordable treats, and Americans are not just eating doughnuts for breakfast. Half of Krispy Kreme sales occur in the late afternoon and early evening. People are eating doughnuts for dessert and for a quick snack...
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Krispy Kreme even receives orders for wedding cakes made of doughnuts. Every time a new Krispy Kreme opens in a community, it increases the overall awareness of doughnuts. Our competitors even see increased doughnut sales when a Krispy Kreme opens a new location. As we expand internationally, we hope to spread America's love of doughnuts around the world...
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