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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1683 |
Essay's paper body
Major players are vertically integrated for example KKD is producing their own equipment while others are partnering up with suppliers. It's an industry where volume purchases implicated success and supplies are commodities which are readily available.
The bargaining power of buyers is moderately strong...
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Buyers purchase doughnuts infrequently and in comparatively small quantities. Consumers have low switching costs to competing brands or substitute products.
In consideration of all the factors within the competitive environment the overall industry attractiveness is moderately high.
With an increasingly health conscious population, it is an absolute must to adapt to consumer demand through diversification...
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