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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1145 |
Essay's paper body
The increased health consciousness of consumers sprung up on Krispy Kreme. The doughnut shop industry had been doing well and a study done by Technomic even stated that doughnut shops were the fastest growing dining category in the United States in 2002-2003. But then the low-carbohydrate diets became popular and consumers were looking for more healthy food options...
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But then the low-carbohydrate diets became popular and consumers were looking for more healthy food options. Krispy Kreme was not prepared for this as the menu did not include a sugar-free or low-carbohydrate doughnut.
4. We think that the management was using accounting tactics that can be recognized as “aggressiveâ€...
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General points of the essay
An Analysys of krispy kreme
KRISPY KREME DOUGHNUTS
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Krispy Kreme's Financial Health
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