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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1114 |
Essay's paper body
As a result, most analysts agree that the further that Krispy Kreme expands, the greater that their need for mass advertising will be.
Certainly, an increased advertising campaign aimed at foreign markets will cost Krispy Kreme a significant amount of money. The company has yet to develop a large-scale, marketing strategy, so the initial development of advertising could be quite costly to the company...
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The company has yet to develop a large-scale, marketing strategy, so the initial development of advertising could be quite costly to the company. It remains to be seen if the company can recoup these potential losses through adequate sales in foreign markets.
Certainly, another weakness to expansion plans is that there is not much proven doughnut demand outside of North America...
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