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| Topic: |
Business
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| Number of pages / Number of words: |
26 / 7050 |
Essay's paper body
They did this by designing their stores to have the maximum experience for each customer by having the doughnut making process done right before their eyes. This was a huge success and their popularity and growth spread fast.
Over the past decade, Krispy Kreme's brand name has become very valuable because of the quality that goes into making their doughnuts...
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Finally on April 5, 2000, Krispy Kreme went public. They offered three million shares of common stock for the initial public offering. They traded on the NASDAQ Stock Exchange under the symbol KREM. Currently the company produces more than 5 million doughnuts a day and over $1.8 billion in sales a year and had approximately 250 stores in 36 states and Canada...
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