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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1691 |
Essay's paper body
Markets such as Mexico, Canada, the United Kingdom, Australia, New Zealand, Japan, South Korea, and Spain. Each time KKD expands, they are met with much eagerness.
Growth for Krispy Kreme comes after careful consideration of location and timing. The company will spend countless hours investigating international markets (Krispy Kreme Awards Development Rights to Australia and New Zealand, 2003)...
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The company will spend countless hours investigating international markets (Krispy Kreme Awards Development Rights to Australia and New Zealand, 2003). For example, when Krispy Kreme decided to expand into the UK, the company decided the best location would be a Harrods store in London. Research showed that Brits eat about 1/25th of Europe's sugar products and almost 1/3rd of its chocolate (Krispy Kreme doughnuts to open branch in Harrods, 2003)...
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