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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1171 |
Essay's paper body
The industry consists of three major doughnut chains in North America: Krispy Kreme, Dunkin’ Donuts, and Tim Hortons. There are large barriers to entry with image and reputation being very important. The patrons of these doughnut shops are loyal to its brand or product. The industry as a whole is relatively small, with the major companies having already established its market share...
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The patrons of these doughnut shops are loyal to its brand or product. The industry as a whole is relatively small, with the major companies having already established its market share. Starts up costs are relatively high considering finding location, supplies, and advertising to gain an edge on existing companies with established brand equity...
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