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| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1151 |
Essay's paper body
These countries are:
9. Chile
10. Peru
2.
Analysing the Krispy Kreme web site, we see that the franchise section is very poor, it only shows the requirements and qualifications to open a store, which actually can’t be only one, they have to be 10 or more, that is quite restrictive, but it does not show too much information, is not very attractive, does not show opportunities, tips, nothing except the minimum requirements...
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It does not have financial assistance, the process to get started the store, etc.
Also, the image is not attractive, and is like there is no incentive to you to open a Krispy Kreme store.
So, generally speaking, the franchises marketing is very poor, unmotivated and ineffective.
The only good point is they have separated de franchises information by regions, but it does not work like that, because is the same information and the most part of them are unavailable...
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