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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1211 |
Essay's paper body
Most successful franchise companies build their business around the royalty payment and they help their franchisees to set up the business and help with the operations and management. Apparently, Krispy Kreme is trying to maneuver to different way of increasing profit but it has been proven (with the current situation) that the strategy is not working very well...
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Krispy Kreme often have cut off problems and over-shipment by sending out “more-than-ordered†shipments to the franchisees especially near the year end to boost up its sales. “Franchisees alleged channel stuffing, claiming that some stores were getting twice their regular shipments in the final weeks of a quarter so that headquarters could make its numbers†(O’Sullivan)...
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