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| Topic: |
Business
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| Number of pages / Number of words: |
27 / 7352 |
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This can occur consciously or unconsciously. Although further in-depth analysis on the exact function of emotion is beyond the scope of this paper, the basic principles of emotions as outlined above will come back throughout the remainder of this report.
1.3 DIFFERENT EMOTIONS BETWEEN GENDERS ON ADVERTISING
In this paper, as the title might reveal, we narrow our story to the area of advertising and the response it evokes among men and women...
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More precisely, the paper examines the gender differences in responses to advertising with emotional content. The central question often sought for in this area is whether males and females react differently to emotional advertising. Conventional wisdom would suggest that females have more extreme responses to advertising that contains a higher dosage of emotional content...
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