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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1934 |
Essay's paper body
Woods (2006) identified that ‘Sony has started to respond faster to changes in the operating environment by focusing more on software and services as well as by streamlining its chain of command’ (p. 17), while this new team was commended for accelerating the pace of change within Sony (Woods, 2006)...
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Mintzberg instead believes that structure and strategy exist interdependently and influence each other. He identified that every activity revolves around the division of labour and the coordination of tasks, and the way this is done shapes a company’s structure. Mintzberg believed that situational factors influence the choice of the structure and strategy design such as age, size, environment, power and technical system...
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A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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