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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 840 |
Essay's paper body
While their competitor were readjusting their strategy to accommodate changing times and trends so they could better serve their customers, Kmart thought that staying with their original strategy will keep them ahead of the game. It was a "why fix it if it is not broke" strategy. They had plenty of opportunities to maintain their competitive advantage by adjusting their strategy but they chose not to...
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It was a "why fix it if it is not broke" strategy. They had plenty of opportunities to maintain their competitive advantage by adjusting their strategy but they chose not to. Kmart's biggest threats were their competitors and by the time that Kmart realized they were behind, it was too late to play catch up...
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