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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1511 |
Essay's paper body
At the peak of their performance, they invested heavily in a marketing plan that included weekly sales campaigns and coupons which attracted bargain shoppers that had grown accustomed to the weekly specials. They also utilized in-store promotions called blue light specials that would randomly appear within the store and offer deeply discounted prices for a short time...
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They also utilized in-store promotions called blue light specials that would randomly appear within the store and offer deeply discounted prices for a short time. Even though most saw this as a gimmick, it endured the K-Mart brand to millions of customers. These strategies were very effective in building customer loyalty, as evidenced by the fact that K-Mart customers preferred promotional shopping over "consistent value"...
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