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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 691 |
Essay's paper body
They used their marketing skills by stressing the ?§hot doughnut experience?? that customers knew them by. It was known that by changing the company?¦s traditions and style as was done when Beatrice Foods took over in the 1970?¦s that customers do not take a liking to change. Krispy Kreme knows that they always have to look to see what the customers want and appeal to them...
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Krispy Kreme knows that they always have to look to see what the customers want and appeal to them. Krispy Kreme spends very little on advertising. They rely on word of mouth of their customers, local media publicity, and product giveaways.
Technology speaking the company made the size of the doughnuts bigger...
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