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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 749 |
Essay's paper body
These athletic sponsorships can be targeted upon specific locales where Krispy Kreme stores are present or it can be a sponsorship on a larger scale. This provides the Krispy Kreme marketing department with some options and opportunities for improving the Krispy Kreme image.
Product Development:
The company should also create a low-fat and/or low-carb product line to cater to consumers’ changing demands...
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It is clear that some customers’ choice of food is shifting to a healthier menu, and currently Krispy Kreme offers very little in that avenue of business. These low-carb fashion have had little impact on the primary competitors (Dunkin Doughnut, Tim Horton’s Etc) in the industry, these competitors have made stronger efforts toward catering these needs...
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General points of the essay
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Krispy Kreme Analysis
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