Buy custom Kit Kat
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
3 / 693 |
Essay's paper body
To encourage them to buy the KitKat they offer special promotion like "Buy one, get one for free"
4-finger: The target group of the 4-finger bar are 16-24 years old customer. To encourage this group to buy the bar they make promotions at the Point of Sale, like giving out samples.
4. What are the barriers to the brand's standardisation across Europe and should the company now move towards standardising its brand and packaging across Europe?
The biggest barrier to the brands standardisation of the brand is the cultural one...
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To encourage this group to buy the bar they make promotions at the Point of Sale, like giving out samples.
4. What are the barriers to the brand's standardisation across Europe and should the company now move towards standardising its brand and packaging across Europe?
The biggest barrier to the brands standardisation of the brand is the cultural one...
Essay fragment
General points of the essay
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