Buy custom Kingsford Charcoal: Overcoming The Softening In The Charcoal Category
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1070 |
Essay's paper body
The option seems to be reasonable from financial point of view since total market has raised the prices.
Pros of the alternative would be additional profit.
Cons here are the high possibility to lose merchandise since too high prices may force retailers to look for cheaper suppliers. Another one is that it is not appropriate moment for price increase as total market is stagnating and even shrinking...
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Another one is that it is not appropriate moment for price increase as total market is stagnating and even shrinking. Finally, it could lead to loss of market share (e.g. for the benefit of Royal Oak), since customers may start to switch for cheaper products.
2. To enter gas-cooking area – produce coal required for gas grills, produce gas grills under the brand of Kingsford in order to cover expanding market opportunities...
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