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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 666 |
Essay's paper body
acquires KFC Corporation.
1976
An independent survey ranks the Colonel as the world's second most recognizable celebrity.
1977
Colonel Sanders speaks before a U.S. Congressional Committee on Aging.
1979
KFC cooks up 2.7 billion pieces of chicken. There are approximately 6,000 KFC restaurants worldwide with sales of more than $2 billion...
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Congressional Committee on Aging.
1979
KFC cooks up 2.7 billion pieces of chicken. There are approximately 6,000 KFC restaurants worldwide with sales of more than $2 billion.
12/16/1980
Colonel Harland Sanders, who came to symbolize quality in the food industry, dies after being stricken with leukemia...
Essay fragment
General points of the essay
Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility
Kfc-History At A Glance
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