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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 775 |
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3 and Rs. 5.
3. Promotion:
a. Introduction of small pack sizes ranging from 60 gms to 500 gms. Package for Mazza was no longer the glossy cardboard box which used to give other brands a premium image.
b. The company Indianised its campaign – it depicted a group of individuals ranging from a yoga instructor to kathakali dancer attributing their morning energy and fitness to Kellogg’s...
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The campaigns also depicted that the cornflakes could be taken along with curd, honey and banana (apart from milk).
d. The company launched a ‘Kellogg Breakfast Week’ for promoting the awareness about the importance of breakfast. It also tied up with Indian Dietetic Association to launch a nationwide service initiative to raise awareness about iron deficiency problems...
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