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In 1986, Stephen Nichols and a group of investors purchased the company for $20 million. Nichols' basis for purchasing the company was that the design of the K-Swiss classic shoe would remain appealing for 50 years. Under his leadership, the marketing strategy was enhanced and the product base grew. K-Swiss became popular on a national level in the late 1990s with commercials on MTV and other cable networks...
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In 1986, Stephen Nichols and a group of investors purchased the company for $20 million. Nichols' basis for purchasing the company was that the design of the K-Swiss classic shoe would remain appealing for 50 years. Under his leadership, the marketing strategy was enhanced and the product base grew. K-Swiss became popular on a national level in the late 1990s with commercials on MTV and other cable networks...
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