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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1292 |
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Recently Kmart reached an agreement to market Joe Boxer products exclusively, which seems to be a step in the right direction. These partnerships should also serve to differentiate Kmart from Target and Wal-Mart, which would further distance itself from the competition. This strategy has worked amazingly well for Target, as they saw their growth rate skyrocket 13...
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These partnerships should also serve to differentiate Kmart from Target and Wal-Mart, which would further distance itself from the competition. This strategy has worked amazingly well for Target, as they saw their growth rate skyrocket 13.3% in 1999 when they implemented their promotion. (Anonymous, Chain Store Age) I believe Kmart could see similar results with a change in their marketing and branding techniques...
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