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It is important to realize that these principles, theories, and models within this section are related to or labeled as general rules of thumb (Plous, 1993). Although rule of thumb may be a quick and somewhat accurate way to make a decision. It also shows how reacting on a "gut feeling" can lead one to a bad decision...
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Although rule of thumb may be a quick and somewhat accurate way to make a decision. It also shows how reacting on a "gut feeling" can lead one to a bad decision. One can tend to over value a product or system by the way one adjusts from certain anchor values. The representative heuristic can label people with certain traits of their particular nationality, creed and so forth and thus reinforce one's bias against hiring that person...
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