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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1289 |
Essay's paper body
The Pros and cons for each of the alternatives are shown below.
A) Spending additional $350,000 on corporate advertising in the DFW do-it-yourselfer market
Pros: Firstly, as we can see from the DFW consumer advertising awareness indicator in the case study, the do-it-yourselfers are in the majority for the sales...
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If Jones Blair does advertise to them may enhance the awareness level and this can increase the sales, when emphasis on television, which will reach non-DFW consumers as well. Secondly, although Jones Blair’s awareness is lower than national paint brand’s and mass merchandiser brand’s awareness, advertising can really be a tool to facilitate brand recognition and awareness that can have a subtle influence on the consumers’ purchase decision...
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