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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 286 |
Essay's paper body
Jollibee initially built up its dominant position on a platform of Five F's: flavor, fun, flexibility, family atmosphere, and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm's success and expansion in Manila. Flavor was an essential element of this, since Filipino customers preferred the taste of Jollibee's spicy hamburgers...
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Jollibee initially built up its dominant position on a platform of Five F's: flavor, fun, flexibility, family atmosphere, and friendliness. This philosophy fit with the habits of Filipino customers and enabled the firm's success and expansion in Manila. Flavor was an essential element of this, since Filipino customers preferred the taste of Jollibee's spicy hamburgers...
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