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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 308 |
Essay's paper body
The perceptual maps in Exhibit 3 shows that Enhance was positioned
1) Medium/high conditioning; med/low clean,
2) Medium/high conditioning; medium effects on hair.
I believe, this positioning doesn’t make a lot of sense. In looking at the ASSESSOR - “Product Acceptanceâ€, and based on exhibit 7, surprisingly the respondents mentioned manageability is the best-liked feature about enhance and not the conditioning...
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The perceptual maps in Exhibit 3 shows that Enhance was positioned
1) Medium/high conditioning; med/low clean,
2) Medium/high conditioning; medium effects on hair.
I believe, this positioning doesn’t make a lot of sense. In looking at the ASSESSOR - “Product Acceptanceâ€, and based on exhibit 7, surprisingly the respondents mentioned manageability is the best-liked feature about enhance and not the conditioning...
Essay fragment
General points of the essay
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