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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1831 |
Essay's paper body
The freshly and newly acquired JetBlue A320 seated 162 passengers, as opposed to its competitor's, the Boeing 737, capacity of 132 seats. Neeleman also based his choice of aircraft on the A320's fuel-efficiency, a well thought-about plan in today's soaring fuel prices, and cheaper maintenance. Hence, a completely different approach to acquiring aircraft for a start-up airline's fleet, as opposed to other start-up airlines' purchases of "hand-me-downs...
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Hence, a completely different approach to acquiring aircraft for a start-up airline's fleet, as opposed to other start-up airlines' purchases of "hand-me-downs." Obviously, with this in mind, newer aircraft require less maintenance; this, of course, lead to one form of reducing overhead and achieving a competitive advantage while applying a cost-leadership strategy...
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