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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3746 |
Essay's paper body
The acknowledgements that the airline has received validate JetBlue’s focus of ‘bringing humanity back to air travel’, (Waite, 2007, pg 187) and have fuelled the expansion of JetBlue to date.
The fact that JetBlue staff are committed to listening to passenger needs and wants is a great feat achieved by Neeleman...
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It is also the little things, such as when its ‘pilots stand in the aisle in the cabin to talk to passengers over the plane’s public-address system’ (Dunham, 2006, pg R.4) and accepting delayed flights as opposed to cancelling them that really impress. Also, the fact that there are leather seats in the cabin, free TV, assigned seating and only one class of seat add to the JetBlue experience...
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