Buy custom Jet Blue Strategic Management
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2079 |
Essay's paper body
Functional strategies and key activities
The functional strategies of JetBlue focuses on minimising costs while providing superior customer service which enables them to implement and execute their chosen strategy of being a best-cost provider.
2.1 Customer Service
The customer service strategy for JetBlue is superior and is a source of competitive advantage because they simply understand their customer wants something more from an airline that isn’t provided by many of JetBlue’s rivals...
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The strategy includes fitting out all their planes with leather seats and personal satellite TV screens which isn’t reflected in the cost of their fares. As part of the customer service strategy, JetBlue also needed to incorporate additional safety measures especially after the September 11 terrorist attacks...
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