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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1138 |
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It is important to seek new and innovative marketing channels as competition in the industry is growing. The typical consumer may be aware of the product, but differentiating the brand and communicating the superior quality will be critical for the future. It is also necessary to engage potential customers in new ways, and not solely relying on word-of-mouth advertising (according to public financial figures, Jamba Juice has spent $0 on advertising over the last several years)...
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It is also necessary to engage potential customers in new ways, and not solely relying on word-of-mouth advertising (according to public financial figures, Jamba Juice has spent $0 on advertising over the last several years).
Other drink vendors. Since it is generally regarded as smoothie market leader, Jamba Juice needs to careful of current specialty drink vendors that may become potential competition...
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