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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2989 |
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The competition for iVillage went beyond other women focused sites, they also included established media players offering women resources in various forms of media including television, books and offline community groups that were physical groups for people to join and participate e.g: book clubs. Their competition also included integrated community sites which appealed to users interested in online community action and portals that had the advantage of offering a multitude of value-added personal services such as e-mails, message boards and chat rooms...
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Their competition also included integrated community sites which appealed to users interested in online community action and portals that had the advantage of offering a multitude of value-added personal services such as e-mails, message boards and chat rooms. Other than these as any other business would have to, iVillage had to keep in mind their other competitors which include but are not limited to Lifetime, Martha Stewart Living, and Oxygen Media, these companies also target women in different media forms, Lifetime is “television for womenâ€, Martha Stewart Living includes a variety of media forms focusing on topics such as cooking, cleaning etc...
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Ivillage Case
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