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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1933 |
Essay's paper body
Some consumers, based on local conditions may be more likely to consider other products and services in replace of others. One example a source gave was mass transportation. In cities where there is a high population density, inhabitants may opt for such type of transportation instead of individually owned automobiles...
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This would be vitally important for car companies to be aware of. (Onkvisit, Shaw, 2004)
Lastly, but perhaps most important to take into consideration are cultural tastes and differences. One of the worst things a company can do is market to a country in which they have failed to do their research. There are countless examples of companies making costly marketing blunders when moving abroad...
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General points of the essay
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