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Business
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1 / 252 |
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Retail tie-ups, regional flavours and distribution muscle, have helped ITC hit a bull’s eye with its snack Bingo. In less than 6 months, ITC's Bingo has managed to grab 16% market share and it hopes to touch 50% in a year. Not an easy feat when your battling Frito Lay for shelf space. ITC's tie-up with Biyani's Future Group hurt Pepsi hard by forcing the company to look at a revision of its commercial terms with the retail giant...
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Retail tie-ups, regional flavours and distribution muscle, have helped ITC hit a bull’s eye with its snack Bingo. In less than 6 months, ITC's Bingo has managed to grab 16% market share and it hopes to touch 50% in a year. Not an easy feat when your battling Frito Lay for shelf space. ITC's tie-up with Biyani's Future Group hurt Pepsi hard by forcing the company to look at a revision of its commercial terms with the retail giant...
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