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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1572 |
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& Berman 2007, p. 10). Consumer-oriented is examines what consumer needs and what plan to satisfy them. Market driven approach require awareness of the marketplace especially strategies of competing firms. Value-base means offering goods and services to consumers with superior value relative to their cost and the offerings of competitors...
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Value-base means offering goods and services to consumers with superior value relative to their cost and the offerings of competitors. Integrated approach focusing all the activities relate to goods and services which include finance, production, engineering, inventory control, research and development, and marketing...
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