Buy custom Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1006 |
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The focus here is not actually establishing brand awareness of the product, it should be on how to maintain the awareness and expand the awareness. Sometimes the awareness of a brand can fade, consumers might be fully aware of the existence of the brand but they tend to think of the brand in very narrow ways...
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This stops the consumers from purchasing the product under the brand as they are blocked with the narrow image the brand pursued. Therefore one effective ways to build up brand equity is to expand brand image or increase the breadth of brand awareness (Keller, 1998). This means communicate with consumers, educate them with all of the aspects of the brand, open up their view towards the brand, and aim ultimately to make consumers whenever thinking of purchasing a product, think of this particular brand first ...
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