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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2482 |
Essay's paper body
Methodology
The analysis of the three levels of the marketing environment for the Iphone is mainly based on marketing textbooks. The Porter’s 5 forces model is used to analyze the micro-environment and a PEST analysis shows the main aspects of the iPhone’s macro-environment. The analysis of Apple’s internal marketing environment was mainly based on Chazin’s ebook...
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The analysis of Apple’s internal marketing environment was mainly based on Chazin’s ebook. Further information was also collect through websites and reports to help understand the marketing environment and the UK mobile market for the iPhone.
3. Analysis and Interpretation
The micro-environment
The analysis of the micro-environment consists of Apple’s immediate environment which is mainly composed of the customers, the competition, the distributors and suppliers...
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General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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