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Internet marketing methods include:

? Search engine marketing- search engine optimization

? Display advertising- graphic information (flash-web banners, logo, photographs)

? E-mail marketing- form of direct marketing

? Affiliate marketing- web-based marketing, business pays affiliates for their marketing efforts

? Online reputation management- news, participation in blogs and forums, personal web sites

Benefits:

- Inexpensive in distributing information

- Media to a global audience in a low cost

- Allows consumers to research and purchase products and services at their own convenience

- It’s good demographics targeting

- Measurability, online campaigns can be traced, measured and tested, where businesses can see whether the messages are appealing to the consumers

- Online campaigns allows immediate results and response, where customers can get information immediately and personally

Disadvantages/limitations:

- Requires a lot of planning and careful execution (determining strategy and the effectiveness of marketing campaigns)

- Not all people can get the message as it requires them to use new technologies

- Some large complicated web sites causes low speed internet connections, which is hard for consumers to download information

- Inability for customers to touch, smell, taste or try the product before they purchases it online (but they usually have return policies and in store pick up)

- Security concerns, where many consumers have doubts about buying products over the internet as they done trust their personal information will remain private, and also doubt that it might be a fraud website

Consumers also concerns about whether they will receive what they have purchased

Internet marketing methods include:

? Search engine marketing- search engine optimization

? Display advertising- graphic information (flash-web banners, logo, photographs)

? E-mail marketing- form of direct marketing

? Affiliate marketing- web-based marketing, business pays affiliates for their marketing efforts

? Online reputation management- news, participation in blogs and forums, personal web sites

Benefits:

- Inexpensive in distributing information

- Media to a global audience in a low cost

- Allows consumers to research and purchase products and services at their own convenience

- It’s good demographics targeting

- Measurability, online campaigns can be traced, measured and tested, where businesses can see whether the messages are appealing to the consumers

- Online campaigns allows immediate results and response, where customers can get information immediately and personally

Disadvantages/limitations:

- Requires a lot of planning and careful execution (determining strategy and the effectiveness of marketing campaigns)

- Not all people can get the message as it requires them to use new technologies

- Some large complicated web sites causes low speed internet connections, which is hard for consumers to download information

- Inability for customers to touch, smell, taste or try the product before they purchases it online (but they usually have return policies and in store pick up)

- Security concerns, where many consumers have doubts about buying products over the internet as they done trust their personal information will remain private, and also doubt that it might be a fraud website

Consumers also concerns about whether they will receive what they have purchased

General points of the essay

Marketing Information System Online Social Media Marketing and TooStep A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. Consumers?? Perception towards Internet Purchase in the UK Germany, (some marketing information) Information Marketing Communications Internet Marketing (Research Design Report Include) Marketing Information Systems Marketing for Online Businesses Marketing to Children Consumers New Paradigm for Marketing Research in the Information Age Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? How the Marketing World Negatively Affects Consumers through Advertisement Internet Marketing: Consumer Behaviour Online

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