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| Topic: |
Business
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| Number of pages / Number of words: |
22 / 5963 |
Essay's paper body
It is therefore to consider the variables as perceived benefits and perceived risks (Eroglu 1992, 23).
Additional research cites factors leading to international franchising as either push factors or pull factors. Push factors include market saturation, competition, and diminishing domestic profits (Alon and McKee 1999, 76)...
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For example, after fifty years of franchising in the United States, there are a limited number of good locations for domestic franchises that do not already have a McDonald’s restaurant. Should McDonald’s continue to build restaurants in a saturated market, they will begin to cannibalise each other, with one McDonald’s competing with another nearby for market share...
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