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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1821 |
Essay's paper body
The market size we are looking at is about 5 per cents which round the figure of 22,824 units.
As the Government has capped the growth to an annual of 3 per cents, we are looking at the forecast of 3000 units per year for the next 5 years.
1.4 Growth Potential
As we have done a detail market survey on the consumer behaviors, the following points lead to the potential for the product...
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Consumer has better buying power.
b. Useful for new driver or foreigner driving in Singapore or Malaysia where they can get to their destination easy as compared to the conventional street directory.
c. Help driver to save time and lower fuel consumption.
d. Also as a Gadget.
1.5 Target Market Segmentation
The main focus for the target market:
Demographic Segmentation
- Age between 25 to 60 years old...
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