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Business
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| Number of pages / Number of words: |
21 / 5837 |
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The only resistance we would have is from the lower income group and the limited income group because they are not able to afford our product
2.2 Barriers to entry
Barriers to market entry include a number of different factors that restrict the ability of new competitors to enter and begin operating in a given industry...
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For example, an industry may require new entrants to make large investments in capital equipment, or existing firms may have earned strong customer loyalties that may be difficult for new entrants to overcome. The ease of entry into an industry in just one aspect of an industry analysis; the others include the power held by suppliers and buyers, the existing competitors and the nature of competition, and the degree to which similar products or services can act as substitutes for those provided by the industry...
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